Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore the new Facebook Local app with Mari Smith, Pinterest Pincodes with Alisa Meredith, Facebook […]
This post Facebook Local App, Facebook Stories for Groups and Events, and Pinterest Pincodes first appeared on .
– Your Guide to the Social Media Jungle
This week, Robert ponders the nature of “violent agreement.” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. Our rants and raves include building an audience, Snapchat, and the art of questioning; then we close the show with an example of the week on the Maxwell House Haggadah.
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(54:15): Maxwell House Haggadah: If you’ve attended a Passover Seder at any time in the past 80 years, you’ve probably come across the Maxwell House Haggadah. As detailed in this Forward article, this iconic content effort owes its existence to Joseph Jacobs, a former advertising manager who started his own ad agency (in 1919) which specialized in selling ads for Jewish publications. In 1923, Jacobs convinced Maxwell House Coffee to invest in an advertising campaign targeting Jewish consumers. Though the coffee bean was once considered a legume, which would not be considered kosher for the chametz-free holiday, Jacobs lobbied an obscure Rabbi in New York to certify that it was technically a fruit, and thus would be acceptable to consume. With certification in hand, the Haggadah was first published in 1933, and was distributed for free to grocery store customers who purchased a can of Maxwell House coffee. It has been a mainstay in Passover-observing households ever since, and was even the guest of honor at President Obama’s Seder at the White House, making it an example of This Old Marketing that’s good to the last drop.
For a full list of PNR archives, go to the main This Old Marketing page.
Cover image by Joseph Kalinowski/Content Marketing Institute
The post This Week in Content Marketing: Latest Content Marketing Spending Stats Hard to Believe appeared first on Content Marketing Institute.
These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users.
The post SEO + UX = Success appeared first on Search Engine Land.
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