4As, ANA & IAB propose self-regulatory digital ads standards program in part to provide ‘safe harbor’ from browsers

This post was originally published on this site

In a letter to the Coalition for Better Ads, the industry groups make their case for adoption and enforcement of ‘The Better Ads Experience Program.’

Please visit Marketing Land for the full article.

mktingland?d=yIl2AUoC8zA mktingland?d=qj6IDK7rITs